🎙️ Behind the Brands: A New Podcast by Toptac

Real stories. Real people. Real gear.

We’re excited to introduce you to Behind the Brands, our brand-new podcast by Toptac International, created for horse lovers, retailers, and industry insiders alike.

This is your all-access pass to the people and stories behind some of the equestrian world’s most trusted brands — including the ones you already stock, use, and love.

What’s it all about?

Behind the Brands is more than just a podcast. It’s a behind-the-scenes look at the equestrian industry — the real conversations that happen in tack rooms, feed sheds, trade shows, and training arenas.

In each episode, we sit down with:

• Retailers across Australia to hear what’s trending in-store

• Brand founders and partners to dive into product development and innovation

• Sponsored riders and ambassadors to learn what they’re using (and loving)

• And of course, we’ll throw in some gear reviews, event wrap-ups, and industry insights to keep things fresh and fun.

Why we created it

At Toptac, we work with some of the best equestrian brands in the world — and we know there’s more to a product than just a price tag or a spec sheet. There’s a story. A reason it exists. A rider who helped shape it. A family who built it from scratch. A challenge it was designed to solve.

Behind the Brands is where we get to tell those stories.

Listen to our first episode

🎧 Our first episode features Kelly Herd, the man behind the internationally recognised Equestrian jewellery brand. Kelly caught up with the Horse Radio Network at WESA to chat about how he grew his family business from a local workshop into a global favourite —, how the brand came to us here at Toptac and how he continues to create jewellery for equestrians all over the world.

Listen to the Podcast below! 

Want to be part of the show?

Are you a retailer, brand partner, or rider working with us at Toptac? We'd love to feature your story.
Drop us a line at marketing@toptac.com.au and let’s chat!

Stay tuned, subscribe, and saddle up — because there’s a lot more to come.
This is Behind the Brands. Powered by Toptac.